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About Joe Rinaldi

I came here to chew gum and make new friends. Now, which of my new friends wants a piece of gum?

I’m a people connector, community builder, and sales strategist. Through That Was Clutch, I help my partners focus on the three key elements of good business development: intentionality, sincerity, and sustainability. Within that framework I help them develop customized sales and business development processes, implement them, and evolve as the industry shifts and changes. I help client services agencies, internal teams, consultants, and enterprise teams level up their business development.

I’m a coach and consultant, as well as an adjunct professor at Drexel University's Antoinette Westphal College of Media Arts & Design. I studied illustration at SCAD, served as VP of Business Development and later President at Happy Cog, founded PhilaMade, and most formatively served as a cadet at Commander Mark's Imagination Station.

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Hiring for Sales: Fuzzy Math and Four Letter Words…

Get Ahead in Sales

The Big Board Isn’t the Full Story

Who sets the price, sales or ops?

Vulnerably Honest

The Tactical Deployment of Fun

War on Spec

Taking the Local

Recruit the recruiters

Thomas Bayes, Save Me From Statistics!

Win some, lose some

Shut it down!

Vendor Selection Advice From The Front Lines…

RFP Advice From The Front Lines

Buying wins